Saturday, September 08, 2012

Event: Thursday Madness Part 1 - Holt Renfrew's Hot in the City

What’s a girl to do on a beautiful Thursday evening that promises to be one of the most exciting all year in terms of fashion, shopping, and celebrities? Why, grab a pair of heels, some hot dates, and head straight for the midst of the action of course! This is exactly what I had in mind for last Thursday’s madness that was TIFF + FNO + Holts 175th anniversary celebration.

Hot in the City crowd in front of Holt Renfrew
Holts-ready manicure

My dates and I started out the evening early by loading up on some carboliciousness at Cafe Nervosa and were delighted to see that people had come out in their full fashionable force for these events (and that some of them ate carbs too!). Stomachs full and energized for the (monetary) expenditures to follow, we made our way over to Holts where a crowd had already gathered for Hot in the City, the 175th anniversary event. In addition to the colourful visuals being projected onto the storefront, balloons, confetti, and a serious sound system installation created an exprience that was somewhere between a crazy dance party and a Nuit Blanche exhibit. As if partying in the street wasn’t cool enough, the girls at the Diet Coke lounge kept us refreshed with chilled limited edition Holts Diet Coke while we munched on pink (!) popcorn.

Diet Coke Lounge

Shiny lights led us to one of Holts mobile tour popup shops which was set up on site. Deciding to take the ramp in heels almost granted me my own Carrie Bradshaw moment whereby yours truly takes a very un-ladylike dive to SplatLand.. Luckily the line started moving just in time for leftover inertia to save me and we were rewarded for braving the perilous side entrance with a close look at limited edition commemorative designer sweatshirts that will be making their way around the country.

The party continued inside Holt Renfrew with shoppers ogling/trying/purchasing all the limited edition anniversary goodies as well as taking advantage of the 20% back gift card promotion on almost anything in the store! While I was only planning to appreciate the heavyweight shoe collabs by Jimmy Choo, Louboutin, Valentino, and Manolo from afar, I ended up leaving with actual weight in a shopping bag – all 645g of the L’Orangerie candle. This NEST candle was exclusively designed for Holts by Sir Elton John and David Furnish with all proceeds going to the Elton John AIDS foundation and smells absolutely divine. Considering that the money went towards a good cause while my house gets to smell great for months to come, I walked away a very happy camper.

No trip to Holts is complete without a visit to Chanel

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