Saturday, April 02, 2011

LG Fashion Week: JUMA FW2011

Come spring or fall, it's difficult not to get swept up in the excitement that is LG Fashion Week in Toronto. One of the perks of living in such a fashionable city I guess! My work schedule kept me away from quite a number of shows I was excited about this season, but I'm happy I was able to make it out for JUMA. The brother-and-sister duo behind the JUMA label, Jamil and Alia, unveiled quite the colourful collection for Fall/Winter 2011, with plenty of flowy silk prints and multi-coloured cotton knits intended to be layered, draped, or worn any way one may see fit. Oh yeah, did I mention these are intended as unisex pieces? Not sure how well I could pull off any of these looks but I would definitely clear out a section of my closet for a few of their gorgeous scarves!

This season a second studio venue was unveiled at Heritage Court for select LGFW shows. In stark contrast to the flashy catwalk, this venue offers a very different kind of Fashion Week experience where you are right in the centre of the action (literally) and never further away than two rows from beautiful designs. Love it or hate it, let me know your thoughts!


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